The project was introduced in Saint-Malo during a lunch aboard the ship with teams from Bpifrance and their guests. The idea is to make Le Français a venue for promoting French-made products, where brands can create visual content and host events.
Photographing a collection on deck, filming on board or bringing clients together for a product presentation are among the possibilities being explored. With its masts, rigging and wooden fittings, the ship offers a distinctive setting for these projects.
Each booking will be planned with the Le Français team, taking into account the company’s needs, the ship’s ports of call and its sailing schedule.
The team is now looking for its first brands to help develop this initiative. Companies manufacturing in France are invited to get in touch to discuss their ideas, hosting options and available dates.
Planning a photo shoot or an event on board?
Contact Mélanie Ronsse: